Our Creative Corridor to a Stronger Economy

Last spring, on a local campaign stop, Mayor Eric Garcetti was asked for ideas on boosting San Pedro’s economy. He cited the usual harbor-related stuff you’d expect, but then he added another point that pleasantly surprised me; make San Pedro one of the creative corridors that exist in Los Angeles.

It shouldn’t have surprised me. According to the Mayor’s Office of Economic and Business Policy – “The creative industries are a major player in the regional economy, generating more than 640,000 jobs and over $200 billion in annual sales revenue.” Being creative is big business in L.A. and San Pedro has many of the necessary elements to be poised for making good on the mayor’s idea.

Much of the talent is already here. As a local filmmaker, I’ve personally collaborated on numerous projects with San Pedrans. As a matter of fact, I’m even developing a TV idea with San Pedro Today’s own Joshua Stecker (how many of you knew Joshua freelances for entertainment publications such as The Hollywood Reporter?) Our partner, Matt Misetich, manages Script Pipeline, a company that discovers and connects writers from all over the nation with Hollywood’s top producers and managers.

My greatest local collaboration to date was with San Pedran, Chris Burke, and his partner, Jared Cotton, on Bloody Thursday, a PBS documentary film that chronicles how West Coast longshoremen fought to win the ILWU. The film garnered us an Emmy, which has allowed us to go on and do numerous other projects.

It’s probably apropos that my first meeting with Chris was at San Pedro Brewing Co. because he and Jared just premiered a show called Brew Dogs for the new Esquire Network about a pair of hilarious Scottish brewers that travel America in search of great craft beer. And SPBC is at the center of numerous scenes in my documentary, A City Divided, about the USC vs. UCLA football rivalry, which premieres on Fox Sports in November. (And btw, Misetich has an office above SPBC, which seems to be fast becoming the center of the creative universe).

A great thrill in making Bloody Thursday was having a song in the film performed by Mike Watt. Ask almost any alt-rocker about San Pedro and they’ll tell you that it’s Watt’s hometown. Watt, the bassist in Iggy and the Stooges, was in the Minutemen, a seminal punk band at the forefront of a rock revolution that allowed musicians to control their own career fate with a do it yourself (DIY) ethos, which exists to this day. In fact, San Pedro’s Recess Records, headed by Todd Congelliere, has for over 15 years kept our town on the punk map with its DIY approach to promoting music.

However, punk isn’t the only form of music that’s emerged from San Pedro. For example, 2003 SPHS grads proudly watched the Grammys last February as one of their classmates took home a trophy. San Pedro’s Miguel Pimental won a Grammy for Best R&B Song, “Adorn,” and electrified the audience when he performed the song in a live duet with Wiz Khalifa.

In addition to all of the great talent that’s already here, I’m also heartened by the numerous opportunities that exist for local youth to help build our creative corridor. Marymount is constructing a state of the art production facility on 6th Street that will attract film students from all over the world. The Boys & Girls Club features an amazing studio that allows its members to record music, shoot short films, and create animation and 3D projects. San Pedro City Ballet nurtures the talents of young dancers and includes prima ballerina Misty Copeland as an alumna. And the Warner Grand Theatre is home to youth theatre company Scalawag Productions and Encore Entertainers.

We often discuss linkage between our downtown and the waterfront as a key factor in a sustainable economic future for San Pedro. I would propose that we also begin to include linkage between our local talent, youth and the creative industries of Los Angeles as a key strategy in developing San Pedro into one of the prosperous creative corridors that make L.A. the entertainment capital of the world. spt