Although there are multitudes of great places in San Pedro to meet friends, it can be easily argued that the social center of our town is the San Pedro Brewing Company. The conversation at the bar leans pretty heavily toward sports and especially the debate between Bruin and Trojan fans over their teams – this is especially true because Brew Co. owner, James Brown is as proud a UCLA alum as you’ll ever want to meet. It’s why I took such great joy in getting him photographed in this magazine a few years ago wearing the shirt of my alma mater, USC. We made a bet over the annual rivalry football game – the alum whose team lost would have to be photographed in the rival’s shirt. I can’t recall what year JB had to do it, but let’s do some football math – the original version of the publication launched in 2002 and the Trojans won that year and in 2003, 2004, 2005, 2007, 2008, 2009, 2010, and 2011 so we know it wasn’t in 2006 because that’s the only year UCLA has won since 1998.
This year the bet returns, but with a twist. First, I must give kudos to UCLA because it’s the first year in a long time that they’re playing exciting football and it’s shaping up to be one of the best rivalry games in ages. However, our bet will be a little different this year. We are competing to see who can raise the most money for cancer research, the San Pedro Bruins vs. the San Pedro Trojans. JB is generously supporting a film and philanthropic project that I’m a part of. I’m making a documentary film called A City Divided about the history of the USC vs. UCLA football rivalry and the film will serve as a catalyst for a campaign called Rivals United for a Kure with proceeds going to Kure It, a non-profit dedicated to cancer research. Kure It will equally donate all its profits from the project to the UCLA and USC cancer research centers.
The campaign’s co-chairmen are former USC All-American quarterback Paul McDonald and former UCLA star quarterback Matt Stevens. Paul and Matt are the radio announcers for USC and UCLA football and have been speaking about the campaign on the air. The message is especially poignant from Matt because he survived a very tough battle with cancer and is an eloquent spokesman. The red carpet premiere for the film will be a Rivals United fundraiser on November 12 at Club Nokia at L.A. Live and JB has agreed to coordinate buses from Brew Co. for the premiere. Tickets for $60 will include a ride on the chartered bus, admission to the screening, and admittance to the after-party, featuring a number of former USC and UCLA players. I’m hoping that all our friends, Bruins and Trojans, are going to show the entire city of L.A. the Pedro spirit that we are so proud of by rocking the balcony that night with loud competing chants of “We are SC” and the UCLA eight clap – and, more importantly, leading the way in stepping up to fight a terrible disease that has touched us all.
Locals that attend the film will see a lot of faces they recognize. Being a born and raised Pedro Boy, I found a way to sneak a lot of locals into the film, including interviews with John Papadakis and JB (he took the role of UCLA pop-off!), cameos from the Bebich brothers, Fong sisters, Michael Varela, Ron Galosic, and a host of kids from some of the following families; Baric (that’s me), Setlich, Pirozzi, Desai, Lusic, Sestich, LaPine, Basich, and Danelo. I’d especially like to thank the Danelo family for allowing me to include the moving story of Mario Danelo, their son/brother – and San Pedro’s friend/star. The tribute to Mario in the film illustrates how we put aside the rivalry and united together as a community to honor a young man when his life tragically ended short. Mario’s brother, Joey (a very devoted Bruin!) is fantastic in the film talking about his brother.
I’ll leave you with our slogan…a city divided becomes a city united as Bruins and Trojans join together to fight cancer. We will unite, we will fight, and we will win. spt
For more info about the non-profit, please visit www.rivalsunitedforakure.org. For more info about the San Pedro Rivals United Challenge and tickets to the premiere, please visit www.sanpedrobrewing.com.
Jack Baric can be contacted at firstname.lastname@example.org.