Dressing To Impress Without The Stress

Chris and Alena Castillo with their two children, Tyler (right) and Krista (photo by John Mattera)

There’s a new spot in town where fashionistas can pick up designer threads and accessories for a steal: Finders Keepers Consignment Boutique.

Mannequins dressed to the nines line the shop windows on Western Avenue before Summerland, where owner Alena Castillo opened for business this July. In three months, she’s built an enthusiastic base of customers and consigners, followings on social media and has earned glowing reviews.

“I opened the store July 1 with 600 items, and now we have over 4,000,” says Castillo, a San Pedro native and casual longshoreman. After working her way up through management at Nordstrom and the Gap, the wife and mother of two realized her dream of opening a consignment shop in her hometown.

“I always knew I wanted to open up a store, and one day I was at a consignment store in Redondo Beach and I thought, ‘Gosh, San Pedro and Rancho Palos Verdes really needs something like this,” she says. “I really think this is something our town has needed for so long. I always had to drive out to the Galleria or Del Amo and now with gas prices, hopefully people can come here, and they’ll get a great deal too.”

With the business guidance from her uncle and help from her husband and high school sweetheart Chris, Castillo started planning, found a location, put out a call for items on Facebook, and made Finders Keepers a reality.

“It’s been so far, so good, every month it’s gotten better. It’s been all word of mouth,” Castillo says. “I already have regulars.”

Staying on top of trends gets expensive, and consigning offers a return on purchases that were investments, or nice items worn only once or twice. At Finders Keepers, consigners get 50 percent of the profit from their items, or 60 percent in store credit. Castillo says about half opt for store credit.

“We have over 150 consigners and every single item in the store is from somebody that lives in San Pedro or Rancho Palos Verdes,” she says. “So many people that used to consign at places in Redondo now come here because it’s more convenient and it’s closer.”

Castillo looks for quality, name brand and designer clothes, shoes and accessories that are new or gently used. The store carries mostly women and kids’ items, but does have a rolling rack of men’s clothes. She also has a plus size section.

“I would say we specialize in our denim and our dresses, the selection is killer,” Castillo says. If customers have specific requests, she’ll call them when one comes in.

For an idea of prices, designer jeans usually go for $50 or less. Recently, someone snagged a pair of brand-new Christian Louboutin shoes for $140. But if Alexander McQueens, Marc Jacobs handbags and True Religions aren’t your style, there’s an entire back room of items for $10 or less.

“I think people come here to find items that are somewhat trendy, but are a good basic,” Castillo says. Her selection offers versatility that works for all ages. When the store first opened, a 20-year-old came in and bought a jacket consigned by a 55-year-old woman.

“If you want something trendy you’ll go to Forever 21 and spend $10 on a top, but the items here are different because they’re name brand, so they’re better quality,” Castillo says. “Maybe they’re a brand or style someone wouldn’t usually buy, but because of the price, they’re more likely to try it on here.”

Once a month, Finders Keepers hosts an after-hours wine and cheese social usually coinciding with a sale. The store also carries handmade jewelry crafted by Lynn Links, a nearby resident battling cancer, for whom jewelry-making is cathartic. Her pieces, specializing in stone and shells, are very popular.

A first-time business owner herself, Castillo comes from a family of San Pedro retailers. Her grandparents owned the Kitchen Shop at Ports O’ Call Village in the ‘60s and ‘70s.

“If I was to say thank you to anybody, it would definitely be my husband. He’s made this happen and he’s been my biggest fan. My mom has been very supportive and I have some friends that helped me open,” Castillo says. “For being open for three months, a lot of positive things have happened so far and it can only get better, I’m very optimistic.” spt

Finders Keepers Consignment Boutique is located at 29619 S. Western Ave in Rancho Palos Verdes. For more information, call (310)521-1969.